m0iety:

Green Pedestrian Crossing created by Jody Xiong

The China Environmental Protection Foundation developed an outdoor campaign, displayed on the street, to creatively promote this message. They decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet.

The campaign involved laying a canvas 12.6 metres long by 7 metres wide on the ground, thus covering the pedestrian crossing with a large leafless tree. On either side of the road, beneath the traffic lights, were placed sponge cushions soaked in green, environmentally friendly, washable paint. As pedestrians walked towards the crossing, they stepped on the green sponge, thus leaving green foot imprints on the canvas of the tree. Each ‘green’ footprint on the canvas looked like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.

The ‘Green Pedestrian Crossing’ was carried out across 7 thoroughfares in Shanghai. The campaign was then extended to 132 roads across 15 cities in China, with a participation exceeding 3,920,000 people.

Watch their video below:

(via extractofpatterns)

87,054 notes
  1. rontk20 reblogged this from peepo-seemo
  2. hoperiver reblogged this from rehamal7rbe
  3. peepo-seemo reblogged this from rehamal7rbe
  4. xoverdramaticox reblogged this from fueledbysoda
  5. youkilledthecar reblogged this from kmartqt
  6. kelskay17 reblogged this from wsupkatelyn
  7. nymashtsu reblogged this from m0iety and added:
    :O
  8. tanderlusw reblogged this from ceo-stals
  9. iscream-fur-icecream reblogged this from desirearrezu
  10. yourtnec reblogged this from ceo-stals
  11. shouldyouneedme reblogged this from jjenah
  12. kathleenclock reblogged this from danithelise
  13. realitat-entfliehen reblogged this from jjenah
  14. danithelise reblogged this from jjenah
  15. jjenah reblogged this from staticwaltz
  16. cawcacaw reblogged this from annnhaa
  17. autumntreesrainleaves reblogged this from artwithwings
  18. shorthelloandalonggoodbye reblogged this from indietrove
  19. sidar-gtm reblogged this from anasssimoes
  20. letterboyink reblogged this from bigbagofluz
  21. volmaakt reblogged this from likewhoyouare
  22. likewhoyouare reblogged this from rebelhuman
  23. mona067 reblogged this from nouf9i6
  24. ceo-stals reblogged this from verdures
Photo

Photo Post

Date

August 25, 2012

Via

via m0iety